By
David Stein

david@chicagolandbusinessblog.com

I find people like Rush Limbaugh, Bill O’Reilly, Sean Hannity, Ann Coulter, Howard Stern, Don Imus, Bill Maher, Jimmy Swaggert, Jim Baker and all the rest of those who become wealthy promoting themselves by radical words and deeds to be totally brilliant businesspeople.
Never forget. They all started as plain newscasters, actors and actresses, preachers, radio and TV personalities or whatever. Somewhere along the line each decided that fame and all the wealth that follows could be attained if they really crossed the line. So each one did.
At some point every rabidly opinionated or way out public figure realized that the big money is in really going crazily off the radar. Not just by being a little extreme but by recklessly and virulently flying off the wall in rhetoric and tactics.
Many millions of people love those who espouse and defend unpopular and far out positions or who act out in unconventional ways. Many other people love to hate those same people who they are so terribly offended by. Either way, the radical personalities win. It’s all about arousing emotions if you want to become a big name. Those people get monstrous amounts of attention by appealing to certain huge segments of the population. That sells advertising and makes them rich. Hats off to all the legal rabble rousers who really get to us. The know what makes us common folk tick
The ability to make people love you or hate you when you get in the public eye is indeed the path to riches. Forget the old expression “Go west young man, go west, to achieve success. It is “Go radical young man, go radical”. Then, if you do it right, enough people will love or hate you to put you on the map. Right Paris, Donald, Brittany, Jessica, Amy, Kim, and all the rest who do it with their words, looks, and actions.
Where would those famous people be and tons of others you can easily name if they never took their positions and lifestyles to such radical lengths? They would be regular stiffs like you and I trying to make a living. They would be grinding away each day to make ends meet rather then making millions each year by signing their name on a new book or screaming and yelling from their pulpit.
So before you are so affected by utterances and actions of those big name personalities doing their thing remember that they have found a way to make a big living by preying upon your emotions. If going another direction worked then they would flip flop in a heartbeat. We are all played like suckers everyday. They know that. Some of you do not.
To be clear, I am not talking about the demented animals out there that only get publicity by hurting themselves or others by illegal, uncivilized, horriffic actions. Criminals, deviants, lunatics and such other monsters are not who I am talking about. They should all be dead. I am talking about all the people who have learned to work the system by working within the system.